Resume
Education
Purdue University | 2020-2024
Degree: BFA Visual Communication Design
Minors: Design & Technology, Communication, Art History
Professional Work
Feb. 2024 – Present | Marketing Coordinator | Solstice Builders | Southport, NC
Lead all visual content creation for marketing campaigns, including creative ideation, graphic design, project photography, and drone videography, to support brand visibility and project showcases.
Design and produce high-impact marketing collateral such as print advertisements, brochures, signage, and large-scale billboard designs tailored to the construction industry.
Independently manage the creative pipeline and production schedule to ensure timely delivery of all marketing materials aligned with active construction projects.
Execute social media strategy through organic growth techniques—developing custom content, engaging with local businesses, and using targeted hashtags to grow audience reach and follower base.
Coordinate all vendor communication and production logistics, overseeing the print and distribution process for both digital and physical marketing assets.
Collaborate with internal teams to highlight project progress, brand values, and community engagement through consistent messaging and storytelling.
Monitor social media performance and adjust content strategy based on engagement metrics and user trends to optimize brand presence across platforms.
Lead company event planning, coordination, and execution.
Aug. 2024 – Feb. 2024 | Graphic Designer | CFCC’s Wilson Center | Wilmington, NC
Redesigned Wayfinding and front-of-house signs and menus to fit with future vision and create momentum towards brand solidarity.
Illustrated tv & social media ads to market theater tickets to customers.
Regularly participated in rigorous feedback, critique and revision process for marketing materials and signage.
Collaborated closely with various departments to problem-solve environment wayfinding efficiency.
Sept. 2024 – Nov. 2024 | Temporary Social Media Designer | The Diamond Group | Wilmington, NC
Created social media content (Instagram, Pinterest, and Facebook) for a variety of businesses in industries such as cosmetics, insurance, Petcare, bridal, health and wellness.
Maintained clear understanding of client portfolios and tailored content creation to company branding standards.
Worked closely with a creative team to meet high business standards and fast deadlines
Part Time Work & Internships
Summer 2024 | Firefly Children & Family Alliance | Communications & Development Intern
Adhered to brand guide strictly and helped encourage brand literacy
Participated in photography for events
Branded festivals and different programs for the company
Designed deliverables including flyers, t-shirts, and online documents.
2023-2024 | Purdue Women’s Basketball | Recruiting Materials Designer
Created athletic recruiting materials
Adhered to brand guidelines
Designed content to celebrate and empower recruits within women’s basketball.
2023-2024 | Purdue Online | Graphic Designer
Program Marketing
Designed deliverables for TV banners, web banners, email banners, flyers, and social media content.
Infographic Design
Adhered to brand guidelines
2022-2023 | Purdue Recwell | Lead Video Coordinator
Facilities marketing photography
Facilities marketing graphic design: tv banners, flyers, handouts
Project coordinator for creative services: handled project request, scheduling, creating project descriptions and delegating duties to a creative team
Program Marketing
Branding
Videographer
Video editing - DaVinci Resolve
2021-2022 | Purdue Dining & Culinary | Graphic Designer | Student Success Ambassador
Designed marketing materials to promote hiring such as flyers, handouts, business cards
Planned and hosted events for student workers
Hosted orientations sessions
Designed slideshows